“Be Yourself” -Jeff Bezos
2 min readApr 19, 2021
If you have not read, or at least browsed, Jeff Bezos’s last letter to shareholders, I implore you to take a look. It came out last Thursday.
It’s “The Last Lecture” in a business document. You can read it on Amazon’s website: here.
I wanted to highlight my favorite part to start the week.
It’s the section titled: Differentiation is Survival and the Universe Wants You to be Typical.
In it, Bezos asks us two questions:
